The benefits of TV commercials
Millions of people watch cable television everyday. Therefore, you can reach a broad local market with TV commercials. Even just a small video production company can produce a commercial that is effective and attracts new customers or clients.
Additionally, it helps to create commercials that operate outside of the box. For example, not many business owners choose to create funny commercials for their company, especially if their type of business is strictly formal. However, funny commercials can be very effective. Many young people love any type of content with humor, even if that type of content does not call for humor.
Secondly, because many business owners are choosing alternative advertising methods for their company, there is not much competition for TV commercials. You can easily secure prime-time spots for your local area and broadcast your company to hundreds of people. Also, because there is not much competition, many video production companies are lowering their prices for TV commercial placements and production.
The disadvantages of TV commercials
They do not target a specific group of people. In today’s social media world, people are used to seeing ads that directly relate to them. For example, if someone recently purchased an item from Amazon or eBay, they may receive emails about special discounts on related items.
TV commercials may bring in hundreds of new customers or leads, or bring in no new business at all. That is the risk that many business owners make when choosing TV commercials as an advertising method.
Depending on your goals and business type, you may or may not benefit from TV commercials. However, they are not going away anytime soon, so you will always have that option available to you.